1. Identify yourself
Do you recall the classic Western movies when cowboys branded cattle? It was done to indicate ownership. The same should apply to your logo (minus the pain of a red hot branding iron). Your logo, which is imprinted on your goods, business cards, and website, conveys ownership. It can inform the public and potential clients about your identity, the kind of goods or services you provide, and the advantages you give to customers.
2. invites potential clients to learn more about you
Our world is not one color only. People are lured to appealing color and design. The logo that appears on your packaging or adorns your storefront should be created to catch the attention and arouse the curiosity of potential customers, encouraging them to at the very least take a closer look and, ideally, buy your product.
3. makes you stand out from the competitors
Specific industries or goods are represented by certain symbols. How many pizza joints, for instance, have a logo with an Italian chef sporting a mustache, a tall white hat, and a beaming smile? Possibly an insanely large pizza? A good logo should both represent who you are and set you out from the competition. A strong logo should not be afraid to stand out.
4. enhances brand loyalty
A firm may occasionally modify their logo to reflect a corporate shift or to modernize their image. I understand this as a marketer. I abhor it as a buyer. I feel a little deceived when my favorite brands alter the logo after I’ve grown accustomed to it. I now need to retrain my mind to seek out fresh information. Every company needs to promote brand loyalty because it is so important. Building brand loyalty begins with a distinctive and well-known logo.
5. can be found anywhere
You may continuously promote your brand and message whether you want to be in-store, in customers’ homes, online, or anywhere else by including your logo on all of your marketing, packaging, products, social media, website, etc. Everything you do and produce will be linked to the logo and the brand if you have built your brand message and successfully connected it to your logo.